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Tourism providers along the Wild Atlantic Way have been boosted by the launch of the first service between Shannon and Sweden’s busiest airport, Stockholm Arlanda, with Scandinavian Airlines (SAS).

The seasonal twice-weekly service is the first connection between Shannon and Sweden in over 12 years. The service will operate in August and September, concluding on October 7.

Mary Considine, Deputy CEO, Shannon Group said: “This is the fourth new destination added to our schedule this year, adding to two new transatlantic and a Frankfurt service. The common denominator for all these is the Wild Atlantic Way, which has become one of the biggest success stories in tourism globally this decade.

“Today it’s the turn of Scandinavian Airlines (SAS) to launch a twice weekly Stockholm service, which is largely driven by the demand for the very special and unique tourism product delivered here along the Wild Atlantic Way and the general Shannon catchment.”

The first service between Shannon and Sweden’s busiest Airport, Stockholm Arlanda Airport, Picture: Sean Curtin True Media

Andrew Murphy, Managing Director of Shannon Airport: “This is a further boost for tourism in this region as it gives the Nordic market, where there is a growing demand for the Irish tourism product. Visitors from there typically look for vibrant night life, top quality food, traditional music, golf, adventure, etc.

“This is exactly the type of offering on the Wild Atlantic Way and now, at least, we can fly visitors from part of Europe directly in here rather than them having to travel across the country when they land in Ireland.”

He added: “It’s a two way-street as Stockholm is a magical city to visit and Sweden itself offers so much for tourists. No doubt there’ll be plenty from this region who will take advantage of that. Ultimately, Tourism Ireland have played a big role in this. They are very active in Sweden and that’s a major support to us.” Flights can be booked at www.flysas.com.

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