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Click&Go has revealed that it has invested €2m in opening its first office outside of Ireland. The online travel agent, founded in 2010, aims to tap in to the Polish travel market with the opening of an office in the capital, Warsaw, in recent weeks.

Ten full-time staff are expected to be employed there by the end of this year. The company said Poland was picked after “extensive research into European markets, examining online purchasing behaviour, level of competition and airlifts in the region, among other factors. With a similar demographic to Ireland, and a population of 40 million, the new business development is major step for the company which celebrated its eighth anniversary last month.”

Paul Hackett, CEO of Click&Go

“We believe Poland offers a lot of potential for growth, with a steadily improving economy and similar taste in travel as Ireland, we’re looking forward to providing fantastic holidays to our new customers,” said company CEO and co-founder Paul Hackett.

“While the language barrier is a challenge with the expansion, we are confident that Poland is the optimum country to venture into at this time, offering Click&Go an excellent opportunity for international development. With our self-developed back-office system, we are in an exceptional position to provide a user-friendly, fully-supported experience for all customers.”

Michael Glowa, Click&Go Country Manager of Poland, said: “We are following the original growth strategy executed by Click&Go, offering ten sun destinations with the plan to gradually add city, cruise and long-distance holidays, such as the USA. With potential for online travel agents here in Poland, the team is looking forward to forging Click&Go as a leading force in the market.”

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