Cork Airport wins World Routes 2018 Marketing Award in China



  • Cork wins World Routes 2018 Marketing Award in China
  • Tributes paid to Darragh Hanratty

Niall MacCarthy, Cindy Hugon-Duprat; Daragh Hanratty; with brand director of Routes, Steven Small at World Routes 2018

Cork Airport won the World Routes 2018 Marketing Award in the under 4m passengers category at the World Routes conference in Guangzhou, China.

Shannon Airport was also shortlisted in Cork’s category alongside Billund Airport, Denmark; London Southend Airport, Myrtle Beach, South Carolina.

Brussels Airport was named the Overall Winner and also won the 20-50 Million Passengers category, a category where Dublin was shortlisted alongside Athens, Copenhagen and Oslo. Brussels was recognised for passing the 25m passenger mark for the first time in the airport’s history, despite being located in the most competitive region of Europe. Judges commended its comprehensive marketing plan across all B2B and B2C channels.

Singapore Changi Airport won the over 50m passengers after passing the 60m passenger mark in 2017 and seeing double-digit growth from China and India (12pc and 16pc respectively), gaining 11 new city links, launching the world’s longest LLC carrier route with Norwegian to London Gatwick, as well as opening their fourth terminal in August 2018 and being named SkytraxWorld’s Best Airport Award for 6th consecutive year.

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Albrecht Durer Airport Nurnberg was awarded the prize for an airport of 4-20m Passengers, having seen growth of 20pc in 2017/18 despite the demise of Air Berlin.

The Destination award was won by the Canary Island Tourist Board – Promotur, which oversaw a record 151 new routes in 2017. This was achieved this through working with the Spanish Government, collaborating with airlines and tour operators and intense marketing activity, all backed up by a significant flight development fund.

The award for outstanding contribution to route development was won to Gabriel Schmilovich of Vueling, who was nominated for the second year in a row and commended for his work in leading a team whose goal was to drastically improve punctuality and the operational model without affecting the productivity or profitability of the company.

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Submissions were judged by a panel of global airline representatives, including legacy, leisure and LCC carriers like Norwegian, Etihad Airways, Air Canada and Thomas Cook Airlines.

Cork Airport MD Niall MacCarthy said: “the team at Cork Airport is absolutely delighted, especially for our Head of Aviation Marketing Daragh Hanratty. This award is a huge testament to our growth development over the past three years at Cork Airport, as we continually strive for excellence, new routes and expansion.”

Norwegian CEO Bjorn Kjos  said “the ceremony is highly regarded in the aviation industry for recognising the outstanding marketing services that have supported the launch of new air routes or the development of existing services. Cork’s winning bid was congratulated for its third consecutive year of growth in 2017, and for the launch of the airport’s first ever intercontinental route, with a new year-round Norwegian service to Providence. The low-cost carrier’s said that the strong marketing executed by Cork for both its inbound and outbound markets has since ensured the route’s success.


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