Irish tourism is continuing its push to promote itself in new markets as the large British market continues to decline.
Thirty-five tourism enterprises from the island of Ireland showcased the country at IMEX America in Las Vegas this week. Now in its seventh year, IMEX (International Meetings and Events Exhibition) America targets decision-makers in the lucrative MICE (meetings, incentive, conferences and events) sector. More than 3,000 buyers from North America, and elsewhere around the world, are attending the three-day show – which provides valuable business and networking opportunities for the participating tourism operators from Ireland.
Alison Metcalfe, Tourism Ireland’s Head of North America, said: “IMEX America is an important platform for Tourism Ireland and our partners to showcase the world-class conference, meetings and incentive facilities on offer right around the island of Ireland. Overall, business sentiment at the show is really positive, with interest in Ireland for conferences and incentive travel remaining high and advance business for 2018 looking good.”
Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor. Tourism Ireland in North America has been undertaking a busy programme of promotions throughout 2017, to continue to build awareness of the island of Ireland as a world-class destination for association conferences and incentive travel.
‘Meet in Ireland’ is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland. It comprises three tourism authorities – Fáilte Ireland, Tourism Ireland and Tourism Northern Ireland – who work in partnership to promote the island of Ireland.