- MSC sights on Singapore and Japan
- Antonio Paradiuso talks of plans to build sales
- To grow with arrival of Meraviglia and Seaside class
- MSC expand the team in Ireland
The London-based two country MD for MSC cruise ships in Ireland and Britain Antonio Paradiso hosted travel media in Dublin.
MSC have expanded their team in Ireland with the appointment of Erica Oglesby to work as support to Rebecca Kelly. Erica previously worked with Sunway and Thomas Cook
Antonio Paradiso, the former director of emerging markets at MSC who succeeded Giles Hawke as two-county manager, plans on coming over to Ireland more often: “I plan in coming to Ireland more often, hopefully four times a year.”
The West Mediterranean is the most popular destination for the Irish people on MSC Splendida, which is home porting in Rome, and Orchestra which homeports out of Barcelona (as will Meraviglia next year). Antonio says that there is a lot of competition which is good and it is a learning curve for him.
He says selling points of MSC include the distinctive Italianate interior inside and outside the staterooms, gourmet food, five meals a day, up to six evening shows and the fact they have 27 performing artists on board, butlers in the the Yacht Club suite class, their partnership with Lego and Chicco, great facilities for families and upcoming Cirque de Soleil investment.
Quebec-based Cirque de Soleil will feature in a partnership with MSC Cruises, an investment of €20m by the cruise line. One-of-a-kind shows will be featured on the line’s four 4,500-passenger Meraviglia ships, the first of which, MSC Meraviglia, is scheduled to launch June 2017.
They will perform in a huge venue, the 10,760 square-foot, 450-seat Cirque du Soleil dining and show lounge to be located at the back of Meraviglia-class ships. Meraviglia willl sail the Western Mediterranean from three ports of embarkation: Genoa, Marseille and Barcelona. Antonio says that embarkation is the biggest logistical problem with larger ships.
Antonio says that exercise is an important factor on any holiday. “That is why we are equipped with a state of the art gym, personal trainers and we also have a wellness centre for those of you that want to relax. We are big on families. The little ones can enjoy the kids club, entertainment, sports and tours knowing that they are in safe environment and being looked after by very experienced staff.”
The 5,179-passenger Seaside class, MSC’s biggest ships to date, will launch in December 2017 introducing an art deco style “to make passengers feel like they are sunbathing on a Miami beach,” where the ship will be based.
Features of Seaside will include suspended glass floors, an outdoor promenade with bars and restaurants that wraps around the ship, and ocean-view elevators. MSC say it will have the highest ratio of outdoor space of any ship at sea.
Antonio states that “the future is to offer new destinations to customers. I see the potential in expanding the business in Singapore and Japan.”
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