Star Alliance to develop a new baggage digital hub to track & speed luggage

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  • Hub will ‘reduce the number of baggage issues’
  • off-airport check-in 
  • self-service check-in
  • self-tagging
  • faster bag drops
  • automated travel document validation 
Mark Schwab CEO of Star Alliance at the ITAA AGM in Dublin, June 2 2016

Mark Schwab CEO of Star Alliance speaking to Travel Extra at the IATA AGM in Dublin

Star Alliance announced a new IT baggage hub and other technology enhancements, designed to drive efficiency and reduce costs at all the 1,300 airports the Alliance serves.

The technology will standardise processes for off-airport and self-service check-in and self-tagging, faster and more efficient bag drop process at the airport, and automated travel document validation.

The hub is to launch for its member carriers by the end of this year, and will simplify the baggage handling process. It is the latest in a series of plug and play applications supporting by Star’s 27 member airlines.

Mark Schwab, the Flordia-domiciled and Frankfurt-based CEO of Star Alliance said “we carry almost 1.7m passengers every day, so when things do go wrong it is highly annoying to any customer affected. Modern technology can be of tremendous assistance in significantly reducing the number of baggage issues and providing faster and more accurate information for our customer service agents. As ever, our ultimate goal is to provide the best possible service to our travellers.”

 Baggage processes are currently complicated by the fact that the relevant information resides in many different systems. In addition to those operating at the individual Star Alliance member airlines, each airport is running its own baggage system, thus making it highly complex to retrieve the current status of bags, to locate bags within the systems and to take effective remedial action if bags are mishandled. It will significantly reduce the number of baggage issues and provide faster and more accurate information for our customer service agents.”

Star Alliance is the largest of the three airline groups with 27 member airlines and their 42 subsidiary airlines and 637.6m passengers in 2015, ahead of SkyTeam (588m) and Oneworld (512.8m). The alliance is headquartered in Frankfurt and their largest airport by passenger traffic is Heathrow, where they share the T2 terminal with non-member Aer Lingus.

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Their Dublin chapter, headed up by Alan Sparling, consists of eight airlines. Member airlines (airlines that serve Irleand in bold) Adria Airways, Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, All Nippon Airways, Asiana Airlines, Austrian Airlines, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EgyptAir, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, SAA South African Airways, SAS Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, Swiss, TAP Portugal, Thai Airways, Turkish Airlines and United Airlines,

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