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Canadian players taking part in the Women’s Rugby World Cup met their match on the pitch against a tricky and skilled team – a Dublin under-11 camogie team.

The World Cup, being held in Dublin and Belfast, kicked off this week, with 12 national teams participating. The event is set to generate an estimated 15,000 bednight numbers and “significant additional tourism revenue”.

Tourism Ireland arranged a camogie lesson for the Canadian team with the under 11 girls at Clanna Gael Fontenoy GAA Club, in Ringsend. Footage and photos captured at the event were then shared with Canadian media outlets as Tourism Ireland plans to boost inbound numbers on the back of the tournament.

Canadian rugby player Carolyn McEwen with Caterine Crowley, Grace Dolly and Ella May Spain of Clanna Gael Fontenoy GAA.

Dana Welch, Tourism Ireland’s Manager Canada, said: Our message for Canadian rugby fans and potential visitors is that the island of Ireland is a fantastic place to visit – where they’re guaranteed a wonderful experience and the warmest of welcomes.”

Canadian player Julianne Zussman said: It was a wonderful opportunity to be able to experience one of Ireland’s traditional sports and learn camogie from a great group of young ladies. We want to thank Tourism Ireland and the Clanna Gael Fontenoy GAA Club for such a memorable experience.”

 The President of the Camogie Association, Catherine Neary, said: “We hope that they enjoy their stay here in Ireland and gain an insight into our culture and our sport. It is always great to share our wonderful game with friends from abroad, no less so than with a set of elite athletes such as the Canadian team. I would like to wish them the very best of luck in the Women’s Rugby World Cup which is an exciting event for Ireland and Irish sport.”

Tourism Ireland’s special Women’s Rugby World Cup promotional campaign has been rolling out in rugby-loving countries around the world over the past few weeks – to leverage the tourism benefits of the tournament.

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