VisitScotland Expo April 2003 by Gerry O’Hare

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gerry o'hare 2002Buyers and sellers were quietly optimistic at this years VisitScotland Expo 2003 in Glasgow earlier this month.

Over 200 exhibitors took part and an estimated 1,000 buyers sampled the best tourism products Scotland offers. VisitScotland has had an active year, with a new website and many direct new routes, including a Dublin-Aberdeen service which opened up Speyside and the north east for the first time.

The Scottish citybreak product was highlighted at the fair as were tourist attractions from the area, including the famous Glenfiddich Distillery were anxious to receive Irish visitors. The famous Scottish golf product is proving increasingly popular with Irish golfers.

Peter Lederer, Chairman of Visit Scotland pointed out that VisitScotland Expo is their country’s flagship business-to-business tourism event and allows for a combination of pre-scheduled appointments and the free flow style of a trade show. Mr Lederer said the fair showed how Scotland “can effortlessly mix traditional with the contemporary.”.

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