Tourism Ireland leads sales mission to the United States


‘Best of Ireland’ sales blitz visits Boston, New York, Washington DC and Chicago, writes Shauna McCrudden

Tanya Dawson, Luxurious Ireland; Sharon Tharp, Us Weekly; Alison Metcalfe, Tourism Ireland; and Shane Brett, Ashford Castle, at Tourism Ireland’s ‘Best of Ireland’ event in New York. Pic – Tourism Ireland (no repro fee)

After two years of virtual events, Tourism Ireland is getting back to live, in-person sales missions to the United States once again. Tourism Ireland, together with a delegation of 14 tourism companies from Ireland and five American tour operators, undertook a sales blitz to the US last week – meeting, and doing business with, hundreds of travel agents in Boston, New York, Washington DC, and Chicago.

The schedule included a B2B event in each city, with an interactive presentation showcasing Ireland. This gave the participating companies a platform to promote and sell their products and services to the key American decision-makers in attendance. It also included opportunities for networking with key travel and lifestyle journalists and influencers.

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Alison Metcalfe, Tourism Ireland’s Head of North America, said, “Our ‘Best of Ireland’ sales mission provides an excellent platform to highlight the many things to see and do, and all that is new and exciting, on a vacation to Ireland in 2022.”

(front, l-r) Juliet Dillon, Tourism Ireland; Tanya Dawson, Luxurious Ireland; Shane Young, Connemara Adventure Tours; Michelle Bartlett, Authentic Vacations; Patricia McCauley, Belleek Pottery; Alison Metcalfe, Tourism Ireland; Clare Garrihy, Doolin2Aran Ferries; Hillarie McGuinness, Tourism Ireland; Adrienne O’Flynn, Shannon Heritage; Dana Welch, Tourism Ireland (centre, l-r) Roman Godzich, Sceptre Vacations; Paul McDonagh, Tourism Ireland; Sarah Hamilton, Brendan Vacations; Ghilian Campbell, Visit Armagh; Abigail Everett, Tourism Ireland; Kathy Cosgrove, Aer Lingus; Michael Martin, The Titanic Trail; John Horgan, GPO Museum; Michelle Maguire, Ireland’s Blue Book; Gerry Ginty, Powerscourt Distillery; (back, l-r) Eamonn McEneaney, Waterford Treasures; MC Colin Hamell; John Higgins, National Trust Giant’s Causeway; Shane Brett, Ashford Castle; Tim Campbell, The Saint Patrick Centre; and Jason Simms, American Airlines, taking part in Tourism Ireland’s ‘Best of Ireland’ sales blitz in Boston. Pic – P.T. Sullivan (no repro fee)

The tourism businesses that took part in Tourism Ireland’s ‘Best of Ireland’ sales mission include:

  • Ashford Castle
  • Authentic Vacations
  • Belleek Pottery
  • Brendan Vacations
  • Connemara Adventure Tours
  • Doolin2Aran Ferries
  • Globus Family of Brands
  • GPO Museum
  • Ireland’s Blue Book
  • Luxurious Ireland
  • Lynott Tours
  • National Trust Giant’s Causeway
  • Powerscourt Distillery
  • Sceptre Vacations
  • Shannon Heritage
  • The Saint Patrick Centre
  • The Titanic Trail
  • Visit Armagh
  • Waterford Treasures
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Before Covid-19, in 2019, 1.7 million American visitors were welcomed to the island of Ireland, whose visits delivered revenue of €1.6 billion for the economy. This year, Tourism Ireland is rolling out its biggest-ever programme of promotions in the United States, to restart overseas tourism to Ireland.

Alison Metcalfe continued, “We are rolling out our Green Button campaign in the United States right now – urging travellers to ‘press the Green Button’ and book their trip to Ireland this year. Our extensive programme of promotions is targeting those consumers with the greatest potential to travel to Ireland. 

“Our message is very simple: Ireland is open for business again and we cannot wait to welcome back visitors from the United States. We’re telling prospective US visitors that a warm welcome awaits them when they travel to Ireland, despite the disruption of the last couple of years.”

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A similar ‘Best of Ireland’ event will take place on the west coast of the United States next month, visiting Los Angeles, San Francisco and Seattle.

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