Lufthansa Group has unveiled a new identity across its brands.
The crane logo will appear without its surrounding circle for the group, which includes Lufthansa, SWISS, Austrian Airlines, Brussels Airlines, and ITA Airways, plus leisure carrier Eurowings, with regional airlines such as Air Dolomiti, Edelweiss, Lufthansa CityLine, Lufthansa City Airlines, and Discover Airlines.
The new logo wikl bet added to aircraft and digital platforms and extended to lounge entrances in 2026. The design includes a new typeface and expanded colours.
Dieter Vranckx, Chief Commercial Officer of the Lufthansa Group shared “The Lufthansa Group is evolving from a group of airlines into an integrated airline group. The new brand identity is therefore more than just a redesign; it is a strategic milestone.”
