- ITA Airways is adopting New Distribution Capability technology through a strategic partnership with Accelya
- The partnership is using Accelya-powered Lufthansa Group NDC API technology
- Travel agencies are accessing tailored offers including ancillaries
- The adoption is establishing a scalable foundation for future growth
- Accelya is processing nearly 50pc of global NDC transactions
ITA Airways is adopting New Distribution Capability technology through a strategic partnership with Accelya as part of its digital and commercial transformation.
The partnership uses Accelya-powered Lufthansa Group NDC API technology and is enabling travel agencies, online travel agencies, tour operators and travel management companies to access tailored offers including ancillaries. This marks ITA Airways’ first NDC-enabled retail implementation.
The adoption establmishes a scalable foundation for future growth and revenue generation while aligning with Lufthansa Group’s modernisation agenda. Accelya is processing nearly 50pc of global NDC transactions and is providing proven scale for richer customer-centric shopping experiences. Once live the partnership theoretically ensures higher conversion rates and improved merchandising across channels.
Emiliana Limosani confirms the digital transformation is ensuring the best possible experience for the customer. Frank Naeve notes the integration is ensuring a unified approach across Lufthansa Group airlines.
Emiliana Limosani, Chief Commercial, Network and Incentive Management Officer of ITA Airways shared “Our digital transformation must be a tool to ensure the best possible experience for the Customer, who is and remains at the heart of our strategy.”
Sam Gilliland, CEO of Accelya shared “We are proud to support ITA Airways in this milestone, as it takes a critical step towards modern airline retailing.”
Frank Naeve, Senior Vice President, Global Markets and Stations at Lufthansa Group shared “ITA Airways’ adoption of Accelya’s NDC API is a key step in our Group strategy to modernize distribution and retailing.”
