Tourism Ireland promotes luxury travel at Emotions event in Madrid

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  • Tourism Ireland attends the Emotions event with four Irish companies.
  • The delegation includes MHL Hotel Collection and Mount Juliet Estate.
  • Moloney & Kelly and Wilderness Ireland also participate.
  • The event features bespoke one-to-one appointments.
  • Focus remains on luxury travel business for 2026 onward.

Tourism Ireland has joined four Irish tourism companies at the Emotions luxury travel event in Madrid. The four-day gathering brings together international luxury buyers for one-to-one appointments and networking sessions. Participants seek to secure business for 2026 and future years.

The Irish delegation includes MHL Hotel Collection, Moloney & Kelly, Mount Juliet Estate and Wilderness Ireland. The event allows direct engagement with high-end travel buyers. Tourism Ireland highlights Ireland’s hotels, castles, resorts, attractions and culinary offerings.

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David Boyce serves as Head of Business Events and Luxury at Tourism Ireland. The group attends the event this week in Madrid. Appointments focus on positioning Ireland for luxury travel clients.

David Boyce shared “emotions is an excellent platform to showcase Ireland as a superb destination for luxury travel.”

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