- A 12-person Chinese media and travel trade delegation visited Ireland.
- The group arrived on the inaugural Shanghai to Dublin flight.
- Itinerary included Causey Farm, Birr Castle, Galway International Arts Festival.
- The new service will run three times weekly and add 45,000 seats annually.
- Tourism Ireland is co-operating with China Eastern Airlines on marketing.
A 12-person media and travel trade delegation from China has visited Ireland this week as guests of China Eastern Airlines, Tourism Ireland and Fáilte Ireland. The group arrived on the inaugural flight of the new Shanghai to Dublin service. The travel trade itinerary included Causey Farm, Birr Castle Demesne, the Burren and Cliffs of Moher, as well as the Galway International Arts Festival.
The media group, which included online outlets and content creators with a combined reach ofms across China, began their visit in Dublin with visits to Malahide Castle, EPIC The Irish Emigration Museum, St Patrick’s Cathedral, the Guinness Storehouse and the Book of Kells Experience at Trinity College. Powerscourt Estate, Glendalough and the Irish National Stud & Gardens also featured on their itinerary.
Iris Wang, Tourism Ireland’s Manager Asia, stated the new service between Shanghai and Dublin represents a valuable opportunity to grow visitor numbers from China and the Asia-Pacific region. The new China Eastern Airlines service will run three times weekly and add approximately 45,000 seats annually. Tourism Ireland is undertaking co-operative marketing with China Eastern Airlines through high-impact outdoor advertising, ads on WeChat Moments and targeted digital promotions.
Iris Wang, Tourism Ireland’s Manager Asia, shared, “As an island destination, convenient, competitive and direct access is critical to tourism growth, so this new service between Shanghai and Dublin represents a valuable opportunity to grow visitor numbers from China and the Asia-Pacific region.”
