Tourism Ireland attends Virtuoso travel week to inspire luxury travellers

Tourism Ireland is attending the Virtuoso Travel Week in Las Vegas to promote Ireland.
The event is an exclusive luxury travel conference for travel agencies specialising in high-net-worth clients.
The week-long event features one-to-one appointments with over 100 countries’ providers and thousands of advisors.
The initiative aligns with Tourism Ireland’s ambition to win value-adding visitors and expand luxury marketing.
Alison Metcalfe confirmed the platform is excellent for showcasing Ireland’s superb luxury tourism offering.

Tourism Ireland is attending Virtuoso Travel Week in Las Vegas this week, an exclusive luxury travel conference for members of the global network of travel agencies specialising in luxury travel. Now in its 38th year, the week-long event brings together thousands of Virtuoso travel advisors with providers from over 100 countries, providing a valuable opportunity for Tourism Ireland to meet and do business with key decision-makers who create bespoke luxury itineraries for high-net-worth clients. The format involves one-to-one pre-scheduled appointments with influential luxury travel professionals.

Aligning with its ambition to generate increased revenue and win value-adding visitors to the island of Ireland, Tourism Ireland in the US continues to expand its luxury marketing activity. The Virtuoso Travel Week platform allows the organisation to showcase the superb luxury tourism offering available around the island of Ireland to professionals creating bespoke itineraries. The island of Ireland is being promoted to these advisors to ensure it remains a top-of-mind recommendation for their discerning clientele.

Alison Metcalfe, Tourism Ireland’s Head of North America, shared that Virtuoso Travel Week is an excellent platform to showcase the superb luxury tourism offering available around the island of Ireland. She added that the format of one-to-one appointments provides a valuable opportunity to meet and do business with influential luxury travel professionals, ensuring the island of Ireland is ‘top of mind’ for them when recommending destinations to their clients.