- Turkish Airlines becomes Liverpool Main Club Partner from 1 June 2027
- Marks first change to Main Club Partner position in 17 years
- Airline logo appears on men’s, women’s and academy shirts from 2027/28
- Standard Chartered continues as Global Partner from 2027
- Turkish Airlines flies to 358 destinations across 133 countries with 567 aircraft
Turkish Airlines has secured a agreement to become Liverpool Football Club’s Main Club Partner from 1 June 2027, with the airline’s logo appearing on the front of the men’s, women’s and academy shirts from the start of the 2027/28 season. The announcement marks the first change to the club’s Main Club Partner in 17 years, representing a new chapter in Liverpool FC’s commercial history. The partnership brings together two organisations with shared international reach and a commitment to connecting people around the world, with Liverpool’s supporter base spanning every continent and Turkish Airlines flying to more countries than any other carrier from its Istanbul hub.
The front of the Liverpool shirt represents one of the most recognisable positions in world sport, a position the club has historically reserved for long-term and meaningful partnerships. Turkish Airlines Chief Executive Ahmet Olmuştur confirmed that Liverpool Football Club stands as one of the world’s most recognised and respected football clubs, with an exceptional heritage and a truly global community of supporters. The airline views the partnership as bringing together two global brands united by their international reach, commitment to excellence and ability to inspire millions of people around the world, with the agreement also marking a new chapter in Turkish Airlines’ long-standing support for global sport.
Liverpool FC Chief Commercial Officer Ben Latty described the announcement as a milestone for the club, welcoming Turkish Airlines as Main Club Partner while recognising Standard Chartered’s extraordinary contribution over the past 17 years. Standard Chartered will remain part of the Liverpool FC family as a Global Partner from 2027, maintaining a relationship with the club during the transition to the new partnership. Turkish Airlines, established in 1933 with a fleet of five aircraft, currently operates 567 passenger and cargo aircraft flying to 358 worldwide destinations across 133 countries as a Star Alliance member.
Ahmet Olmuştur, Turkish Airlines CEO, shared: “Liverpool Football Club is one of the world’s most recognised and respected football clubs, with an exceptional heritage and a truly global community of supporters. We are very pleased that Turkish Airlines will become the Club’s Main Club Partner and that our name will take its place on one of the most iconic shirts in world sport. As the airline that flies to more countries than any other, connecting people, cultures and continents is at the heart of who we are. This partnership brings together two global brands united by their international reach, commitment to excellence and ability to inspire millions of people around the world.”
Ben Latty, Liverpool FC Chief Commercial Officer, shared: “This is a milestone announcement for Liverpool FC and we are delighted to welcome Turkish Airlines as our Main Club Partner from June 2027. The front of the Liverpool shirt holds a special place in the history of our club.”
