- TourismNI hosted a US MICE FAM trip
- The programme showcased hospitality and group experiences
- Visits included Belfast, the Causeway Coast and Derry~Londonderry
- Hotel partners included Grand Central, Bedford, Merchant and Fitzwilliam
- The trip aimed to promote Ireland for meetings and incentives
TourismNI, in partnership with Tourism Ireland, has hosted a Meet In Ireland US MICE FAM trip, providing US meetings and incentive planners with the opportunity to experience the destination firsthand. The programme has showcased hospitality and sense of place across Ireland for group travel. The itinerary has combined culinary experiences, cultural visits and outdoor activities across multiple locations.
The journey began with forest bathing and a culinary experience at Killeavy Castle Estate. The group then visited the Game of Thrones Studio Tour and Hillsborough Castle and Gardens. In Belfast, participants explored the city through food, street art, history and culture. Stops included Belfast City Hall, Titanic Belfast and Belfast Distillery Company for McConnell’s Irish Whisky. Hotel visits included the Grand Central Hotel, The Bedford Hotel Belfast, The Merchant Hotel Belfast and The Fitzwilliam Hotel Belfast.
Along the Causeway Coast, the group stopped at Galgorm Collection, the Giant’s Causeway and Dunluce Lodge. They visited Derry~Londonderry to explore the Walled City Brewery and The Ebrington Hotel before travelling to Long Meadow Cider Company. The programme concluded at Gilford Castle Estate. TourismNI stated that the destination offers distinctive experiences, hospitality, landscapes, culture and venues for meeting and incentive programmes.
