- Oktoberfest attracted a record 7.4 million visitors in 2026
- Visitors drank 6.7 million litres of beer during the event
- Non-alcoholic beer sales surged by 10.7pc
- The city of Munich estimated economic value at €1.59 billion
- The festival ran for 16 days and concluded with a ceremonial gun salute
Munich’s Oktoberfest has attracted a record 7.4 million visitors in 2026 and surpassed the previous high of 7.2 million set in 2023. Organisers have described it as a good mood festival aided by mostly sunny weather. International guests mainly came from the United States, Italy and Austria.
Visitors drank 6.7 million litres of beer during the event which marked a 2.7pc increase compared to the previous year. Non-alcoholic beer sales surged by 10.7pc while overall non-alcoholic beverage sales rose by 10pc. Food vendors enjoyed a 2pc to 3pc rise in sales anchored by traditional roast chicken. The city of Munich estimated the total economic value generated by the festival at €1.59 billion.
The 191st Munich Oktoberfest ran for 16 days and concluded on Sunday night with its ceremonial gun salute at the Theresienwiese fairgrounds. Authorities attributed crowd management success to an updated security framework that deployed advanced camera monitoring and temporary entry restrictions. The event ran smoothly despite record-high weekday turnout which spiked up to 28.9pc in the second week.
