Tourism Ireland’s ‘Senses of Ireland’ events in Canada aimed to engage Canadian travel professionals and journalists through a sensory journey showcasing Ireland’s landscapes and culture.
Seven tourism partners from Ireland joined Tourism Ireland at the events held in Kitchener-Waterloo, Pickering, Ottawa, and Halifax, connecting with over 220 Canadian travel advisors, tour operators, and journalists.
Attendees were invited to experience various ‘sense stations,’ including interactive activities to touch, taste, see, hear, and smell elements of Irish traditions, food, heritage, and storytelling to immerse themselves in Irish culture.
Sandra Moffatt, Tourism Ireland’s Manager Canada, said: “Our ‘Senses of Ireland’ events allow us to bring key travel professionals and journalists on a unique sensory journey through the beautiful landscapes and rich culture of Ireland. Together with our tourism partners, our aim was to highlight some of our superb tourism offerings in a unique and immersive way, to inspire the tour operators and travel agents and help secure a greater share of their business for Ireland in 2024 and beyond.”
