Delta Airlines revamps SkyMiles Experiences platform

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Ed Bastian CEO of Delta
Ed Bastian CEO of Delta

The updated platform allows instant redemption of miles for selected experiences in categories such as Music and Film, Sports, Culinary, Wellness, Adventure, Fashion, Art, and Design, with new offerings introduced biweekly.

Notable new experiences include a VIP tour of the original Starbucks in Seattle, a dance workshop with the Rockettes, and special Hilton packages for private dinners and mixology classes.

Delta’s initiative reflects a broader trend among airlines and hotel loyalty programs, as they increasingly provide members with unique opportunities to redeem miles beyond traditional travel perks, enriching the overall customer experience.

Delta Airlines has revamped its SkyMiles Experiences platform, enhancing the ways members can use their miles to access a diverse range of experiences across five themed collections.

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The updated platform allows instant redemption of miles for selected experiences in categories such as Music and Film, Sports, Culinary, Wellness, Adventure, Fashion, Art, and Design, with new offerings introduced biweekly.

Notable new experiences include a VIP tour of the original Starbucks in Seattle, a dance workshop with the Rockettes, and special Hilton packages for private dinners and mixology classes.

Delta’s initiative reflects a broader trend among airlines and hotel loyalty programs, as they increasingly provide members with unique opportunities to redeem miles beyond traditional travel perks, enriching the overall customer experience.

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