Wizz Air has been ordered by England’s Advertising Standards Authority (ASA) to halt ads deemed misleading over environmental claims.
The ad claimed Wizz Air was “one of the greenest choices in air travel” but did not provide criteria for this description.
Wizz Air cited its fleet age, CO2 emissions per passenger kilometer, and sustainable aviation fuel investments to support its claim, though this information was not included in the ad.
The ASA concluded the ad breached rules on misleading advertising, comparisons with competitors, and environmental claims.
