SunExpress celebrated its 35th anniversary with an event in Belek, Türkiye, attended by around 300 industry partners.
The event featured discussions among tour operators about Türkiye’s potential for growth beyond traditional beach vacations, aiming to extend the summer season.
Industry leaders focused on diversifying tourism offerings, promoting cultural and gastronomic experiences to achieve sustainable development in Türkiye.
The significance of historical sites, like the ancient city of Perge and Ephesus, was discussed in relation to attracting tourists to the destination.
Airport infrastructure expansion was underscored as vital for enhancing cooperation among stakeholders while improving the overall customer experience in the travel sector.
