SAS plans to reinstate a business class offering for international European flights, providing individual advantages tailored for business travellers.
Tickets for the European business class will be available starting from 6 May, with travel commencing on 1 October.
The new product features a dedicated cabin, blocked middle seats for increased privacy, and an innovative food and beverage concept.
Passengers will be entitled to enhanced ground services including priority check-in, boarding and lounge access, differentiating them from standard travel options.
The airline shared that the (re)launch “supports SAS’ long-term strategy and strengthens Copenhagen’s role as a global hub for Scandinavian and European connectivity, while also simplifying connections and offering a more cohesive experience for passengers traveling across multiple alliance airlines”.
Paul Verhagen shared, “While SAS Plus has provided an upgraded experience, it has lacked the recognition and clarity that travellers seek. We want to align our product with that of our new SkyTeam partners
