Travel coverage on Youtube is about to get a lot more interesting. Youtube is trialling AI overviews, which display helpful video clips in response to search queries related to activities.
This feature is accessible to a select group of YouTube Premium members in the U.S. and may extend to more areas in travel and shopping.
Concerns exist that these AI Overviews could limit traffic and visibility for brands, creators, and online travel agencies.
The initiative employs artificial intelligence to curate relevant clips, aiming, the dominant video platform claims, to enhance user experience.
Expansion of AI Overviews to the travel category, including hotels, is anticipated to follow.
