Tourism Ireland collaborated with Ireland West Airport Knock this week to promote direct flights from Milan Bergamo to Knock for Italian travel professionals.
Fourteen Irish tourism enterprises engaged with around 60 Italian tour operators and journalists during a B2B workshop and networking event, showcasing local produce from Good Food Ireland.
The strategy aims to support local economies across the island, targeting an average revenue increase of +6.5% per year until 2030 by encouraging visitors to regional airports.
Marcella Ercolini, Tourism Ireland’s Manager Italy, discussed the accessibility of Knock with Ryanair and the attractions along the Wild Atlantic Way.
A similar promotional event is planned in Cologne, Germany, next month to attract attention to Ryanair flights from that city to Knock.
Enterprises represented included: Ireland West Airport Knock, Good Food Ireland, Achill Tourism, Connemara and the Islands, Dream Links, Galway City Council, Galway City Museum, Galway Convention Bureau, Galway County Council, Knock House Hotel, Kylemore Abbey, Mayo County Council, Sligo County Council, Sligo Walks, Strandhill Surf School, The Shed Distillery.
Marcella Ercolini, Tourism Ireland’s Manager Italy, shared: “We were delighted to partner with Ireland West Airport Knock, Good Food Ireland and our tourism industry partners to highlight ease of access from Milan Bergamo to Knock with Ryanair – as well as some of the many things to see and do along the beautiful Wild Atlantic Way. Our aim is to inspire potential holidaymakers to choose Ireland and sustainably support local economies and communities by driving bookings on flights to regional airports like Ireland West Airport Knock.”
