Tourism Ireland have been exhibiting at PURE Life Experiences in Marrakesh, joined by Ashford Castle and Ballyfin Demesne.
The event connected with international luxury travel buyers, tour operators, and journalists from publications like Condé Nast Traveler and Travel + Leisure. The focus was on positioning Ireland for luxury and experiential travel, involving authentic connections with culture and communities.
The three-day event included formal business appointments and networking opportunities.
Experiential tourism emphasises meaningful experiences with local people and heritage.
David Boyce of Tourism Ireland shared: “PURE Life Experiences was an excellent platform to showcase Ireland as a superb destination for luxury and experiential travel – positioning Ireland as a destination that offers not only stunning landscapes and heritage, but authentic and high-quality travel experiences that allow travellers to create a deeper connection with the local communities they visit.”
