
Virgin’s Brilliant Lady has made its North American debut in Saint John, New Brunswick, welcomed with live performances and interactive experiences.
Port Saint John presented an inaugural call plaque featuring Tara Audibert’s Sunrise Ceremony at Hopewell Rocks to mark the ship’s first visit.
The ship’s arrival showcases Saint John’s dramatic tides and warm hospitality, positioning it as a key cruise destination in the Bay of Fundy region.
Unique activations at the AREA 506 Waterfront Container Village greeted passengers, enhancing their experience with local culture.
The visit marks a milestone for Virgin Cruises, with plans to highlight exceptional destinations across its itineraries.

Craig Bell Estabrooks of Saint John port shared: “We’re thrilled to welcome the Brilliant Lady and her Sailors to our beautiful city. The call speaks volumes about our position as a premier cruise destination, and we look forward to showcasing the exceptional experiences our Bay of Fundy region has to offer.”
Natasha Salzedo of Virgin shared: “We’re incredibly excited to bring the Brilliant Lady to Saint John. With its dramatic tides, charming streets and warm hospitality, we know our Sailors will be captivated by the city’s natural wonders. This moment is a milestone for the Brilliant Lady and a celebration of the exceptional destinations and experiences that make sailing with Virgin so unforgettable.”
