Mark Kelly revealed how AI transforms tourism by offering personalised experiences based on customer data and preferences.
AI tools like ChatGPT, with 400m active users by October 2025, enable direct purchases within platforms, reducing reliance on external websites.
Businesses must integrate multimodal AI content, including videos and social media, to remain findable and relevant to customers. He recommended creating different digital personas to gueage reactions form different customer types.
AI agents can automate tasks like price comparisons, saving time and enhancing operational efficiency for tourism businesses.
Training AI with specific business context ensures more human-like interactions, improving customer engagement and satisfaction.
Mark Kelly shared: “You need to be findable all the process in. The context is really really important. You need to train it, but let’s tell you who you are.”
