Peter Burke has launched the new tourism policy at Belvedere in County Westmeath. The tourism sector contributed more than €6bn to the Irish economy and employed people across every county.
The plans are aimed to increase tourism revenue by 50pc to €9bn over the next five years. The strategy targeted a 15pc rise in overseas visitor numbers between next year and 2031.
Ireland is to promote itself as a winter destination through festivals like St Patrick’s Day and Púca.
The plan focuses on less mature destinations such as Ireland’s Hidden Heartlands and Ireland’s Ancient East to distribute tourism benefits.
