Dawn Woollam of Timberplay told delegates that investng in play will experience the experience economics of a visitor attraction.
She said gives an average return on investment of two years and an eight times lifetime playback, adding nearly 2 euro an hour to income for the attraction balance sheet. It can also mean a saving of 80 to 90p on marketing, and enhances the experience for both staff and customer. Without any additional headcount, it can contribute to customer retention of 34c.
Dawn Woollam shared: Benefit risk is a concept which acknowledges that in sports and recreation. There is an inevitable and inherent trade-off between the benefits of a sport or recreational activity and some of the risks that it can pose, but benefit risk assessment shows the form of risk assessment that considers both risks and benefits in parallel when making decisions.
She quoted the chief medical officer of ‘Start active, stay alive,” as saying that physical activity has a very low risk for most children, however, the risk of poor health from inactivity is very high”.
