Tourism Ireland’s Flavours of Ireland event has connected 60 tourism centerprises with 60 global inbound tour operators in London.
The 23rd annual event facilitated 660 commercial meetings to secure contracts for 2026 and beyond, targeting new products for regional and extended stays.
Global operators deliver around 500,000 visitors annually to Ireland from regions including the United States, Mainland Europe, Asia, Australasia and Africa. Participants showcased attractions from visitor sites and heritage spots to premium hotels, walking tours, boat trips and whiskey distilleries.
The event strengthens Ireland’s global tourism presence by influencing itineraries for more visitors, longer durations and broader regional distribution.
Participants included Ahascragh Distillery, Aillwee Burren Experience, Aran Island Ferries, Ards and North Down Borough Council, Armagh City, Banbridge and Craigavon Borough Council, Belleek Pottery Visitor Centre, Bishop’s Gate Hotel, Bishop’s Palace (Waterford Treasures Museums), Boatyard Distillery, Bunratty Castle & Folk Park, Burren Smokehouse, Caherconnell Stone Fort & Sheepdog Demonstrations, Causeway Coast & Glens Borough Council, Choice Hotel Group, Christ Church Cathedral, City Hotel Derry, Connemara Pub Tours / Secret Connemara, Dalata Hotel Group, Derrie Danders Walking and Audio Tours, Doyle Collection, Flynn’s Coaches, Gleneagle Group, Guinness Storehouse, Hilton Belfast, Hinch Distillery, Holiday Inn Express Derry – Londonderry / Portrush Atlantic Hotel, Huntington Castle & Gardens, Hysterical Histories Cork, iNUA Hotel Collection, J&K Coaches Ltd, Kildare Village, Killary Fjord Boat Tours, Kilronan Castle, Kylemore Abbey & Garden, Lyrath Estate, Marine & Lawn Hotels & Resorts, Mid and East Antrim, Mid Ulster District Council, Midleton Distillery Experience, Mourne Mountains and Ring of Gullion, National Museums NI, Newbridge Silverware Visitor Centre, O’Donoghue Ring Collection, Original Irish Hotels, Pearse Lyons Distillery, Powerscourt Estate, Railtours Ireland First Class, Shannon Ferry Group, Sliabh Liag Cliff Experience & Visitor Centre, Só Hotels, St Patrick’s Cathedral, Stay at University of Galway, Stena Line, Talbot Collection, Taylors Irish Night & Cabaret, Titanic Belfast, Trinity Hotel Groups, Vintage Tea Trips, Waterman House and Westport House Caravan & Camping Park.
Aisling McDermott shared: “Our ‘Flavours of Ireland’ event plays a vital role in strengthening our presence in the global tourism marketplace. It’s an excellent platform to connect inspiring tourism businesses from across Ireland with influential inbound tour operators who design and sell travel programmes around the world. Through around 660 targeted commercial meetings, our industry partners had the opportunity to showcase the very best of what Ireland has to offer – from world-class visitor attractions and hidden gems of heritage to premium hotels, walking tours, boat trips and whiskey distilleries. Events like ‘Flavours’ help ensure that Ireland continues to feature prominently in global itineraries, driving more visitors, longer stays and greater regional spread in the years ahead.”
