Tourism Ireland organised a 2026 Nordic Trade Workshop in Stockholm in partnership with VisitBritain bringing together 26 Irish tourism companies and 48 top tour operators and travel agents from Sweden Denmark Norway and Finland. The event facilitated around 625 commercial meetings to encourage expanded or new Ireland programmes highlighting food drink accommodation attractions and outdoor experiences. The workshop aims to secure increased Nordic visitor numbers to Ireland.
The key details include promotion to 48 Nordic professionals, participation by 26 Irish companies, 625 business meetings conducted, focus on Ireland’s tourism offerings, and partnership with VisitBritain for the Stockholm event.
Tourism Ireland’s Manager for the Nordic Region Sarah Dee shared “We’re delighted that so many key Nordic travel professionals have taken the time to come and meet with our partners from Ireland in Stockholm to find out more about our superb tourism offering”.
