Tourism Ireland is the keynote sponsor at London’s St Patrick’s Day Festival and maintains a presence to promote holidays to Ireland.
The wider London St Patrick’s Day Festival features a spectacular procession through central London, culminating at Trafalgar Square, a Trafalgar Square Stage hosted in partnership with the London Irish Centre, featuring a world-class line-up of music, poetry, and dance., a cultural showcases that iIncludes LGBTQ+ stories, traditional music, and unique installations like an Old Bog cottage, and community Events at local venues like O’Neill’s Leytonstone and The Crown & Two Chairmen host themed parties with live music and Irish dancers.
Tourism Ireland views these celebrations as the “real start of the tourism season,” leveraging the festival to drive bookings for the year ahead The involvement highlights Irish culture and encourages English visitors to explore Ireland forming part of wider international promotions around the festive period.
