New Deal Europe Marketplace opens next week in London

The New Deal Europe Marketplace and Forum takes place on 24 March at the Hilton London Metropole.
The event brings together more than 85 tourism suppliers from South East Europe and the Balkans.
International buyers attend from the Europe and North America.
The programme highlights partner destination North Macedonia and special guest destination Armenia.
The New Deal Europe Forum focuses on the growing influence of river and ocean cruising in the region.

The New Deal Europe Marketplace and Forum opens next week in London on Tuesday 24 March 2026 and brings together more than 85 tourism suppliers from across South East Europe and the Balkans with international buyers from the England, Europe and North America.

The one day B2B event takes place at the Hilton London Metropole and features pre scheduled one to one meetings, destination showcases and focused networking sessions. This year the programme highlights North Macedonia as the partner destination and Armenia as the special guest destination while presentations come from Zagreb, the Western Slovenian regions and Moldova together with its capital Chisinau.

The dedicated forum session delivered by Cruise Trade News examines the growing influence of river and ocean cruising in the region.

Organiser Tine Munn reports record growth in attendance compared with previous years and the event continues to serve as a key platform for developing responsible tourism and new business partnerships between buyers and suppliers from the Balkan and South East European markets.