- Kings Canyon Lookout tops the list at 28.7pc.
- Skellig Michael ranks second globally.
- The study reviewed over three million comments.
- Low scores apply to crowded iconic sites.
- Research data runs to April 2026.
InsureandGo has analysed over three million traveller reviews and published a global ranking of attractions described as worth it. Kings Canyon Lookout in Australia leads with 28.7pc of reviews using the phrase. Skellig Michael Monastery in Ireland ranks second at 26.3pc.
Remote sites dominate the top ten including Franz Josef Glacier Viewpoint and the Great Wall Jinshanling section. Iconic locations such as Sagrada Família score lowest with only 0.56pc. The research examined 4- and 5-star reviews.
Letitia Smith shared “Travellers today are more discerning than ever about where they spend their time and money.”
The Top 10 Most ‘Worth It’ Attractions in the World
| Rank | Attraction | Location | Country | % Reviews ‘Worth It’ |
| 1 | Kings Canyon Lookout | Northern Territory | Australia | 28.7% |
| 2 | Skellig Michael Monastery | Kerry | Ireland | 26.3% |
| 3 | Franz Josef Glacier Viewpoint | Franz Josef | New Zealand | 21.9% |
| 4 | Great Wall (Jinshanling Section) | Beijing outskirts | China | 21.8% |
| 5 | Abu Simbel Temples | Aswan | Egypt | 21.0% |
| 6 | Batad Rice Terraces | Banaue | Philippines | 20.3% |
| 7 | Twelve Apostles | Victoria | Australia | 19.7% |
| 8 | Jungfraujoch – Top of Europe | Jungfraujoch | Switzerland | 19.7% |
| 9 | Quiraing | Isle of Skye | UK | 17.6% |
| 10 | Moraine Lake | Banff | Canada | 16.0% |
