- TTM+ 2026 operated under “Amazing Thailand: Healing is the New Luxury” theme.
- 429 international buyers from 58 countries joined 428 Thai sellers.
- Over 15 400 business appointments took place at the event.
- Focus centred on wellness-led travel, responsible tourism, and sustainability via BCG model.
- Event supports goal of 33m visitors and THB2.65 trillion tourism income in 2026.
- The event ran from 10 June to 12 June in Pattaya.
Thailand Travel Mart Plus (TTM+) 2026 has taken place in Pattaya under the theme “Amazing Thailand: Healing is the New Luxury”.
The event ran from 10 June to 12 June 2026 at the NICE Pattaya Convention and Exhibition Center and focused on wellness-led travel, responsible tourism, and sustainability. Organisers presented the Eastern region as a showcase for “Travel with Care”, Thai wellness experiences, and coastal sustainability initiatives.
The 23rd edition brought together 429 international buyers from 58 countries and 428 Thai tourism operators, with more than 15 400 business appointments scheduled. These meetings are projected to generate over THB5bn (€129m) in tourism revenue. The event supports Thailand’s target of welcoming more than 33m visitors and achieving THB2.65 trillion (€2.29 trillion) in tourism income for 2026.
Thapanee Kiatphaibool shared “TTM+ 2026 is Thailand’s flagship B2B platform connecting global travel buyers with the strength and diversity of Thai tourism.”
