- Thirty five percent of Spanish travellers use artificial intelligence for trip planning.
- Adoption has grown notably in recent months.
- AI supports personalised recommendations and bookings.
- The trend appears in June travel data.
- Industry reports highlight changes in consumer behaviour.
Artificial intelligence now plans thirty five percent of trips by Spanish travellers according to recent studies. Amadeus and industry reports note increasing use of AI tools for booking and itinerary creation in June. This trend reflects a shift in how consumers research and organise travel.
AI assists with personalised recommendations and real time adjustments. Spanish travellers adopt the technology for both domestic and international journeys. The development influences marketing and distribution strategies across the sector.
