English travel journalists have been experiencing tourism offering first hand ion counties Antrim and Derry. The visit showcased the region’s spectacular scenery and warm welcome.
The visiting group consists of writers from major print and online media outlets , commanding a combined audience reach of approximately 1.5 million readers.
This targeted media initiative aims to spotlight the regions scenery, artisan crafts, and culinary scene to inspire travel bookings from the English market.
The curated tour showcased a mix of traditional landmarks and local businesses. The journalists participated in a glassblowing workshop at The Boat House Gallery and Studio in Bushmills and a jewelry-making class at Gobbins Crafts. ‘The Sheep Experience’ at Dunfin Farm, capturing local rural traditions.
The writers took part in a premium whiskey tasting experience hosted at The Harbourview Hotel. The route integrated stops at globally recognized locations, including the Giant’s Causeway, Glenariff Forest Park, and the dramatic coastal cliff paths of The Gobbins.
This English press tour operates alongside other simultaneous European promotional efforts by Tourism Ireland. A group of German travel journalists recently completed a dedicated food tour spanning Belfast and the Causeway Coast, highlighting award-winning bread making at Thyme & Co, food tours at Broughgammon Farm, and boat tours with Causeway Boats. An additional press group explored nature and wellness, highlighting the country’s slower, sustainable travel experiences.
