- Tourism Ireland welcomed China Eastern’s new Shanghai to Dublin three-times-weekly service.
- The route adds approximately 45,000 seats annually.
- A 12-person Chinese travel trade and media delegation travelled on the inaugural flight.
- The service is supported by the Irish Government’s market diversification strategy.
- Tourism Ireland established a co-operative marketing partnership with China Eastern.
Tourism Ireland has welcomed the launch of China Eastern Airlines’ new Shanghai to Dublin service, operating three times weekly and adding approximately 45,000 seats annually. China remains a key long-term growth market for tourism to the island of Ireland, and improved air access will support growth in visitor numbers. The service leverages Shanghai’s position as a major international gateway, improving access from wider markets across the Asia-Pacific region.
A 12-person Chinese travel trade and media delegation has travelled to Ireland on the inaugural flight. In collaboration with Fáilte Ireland, Tourism Ireland has arranged for them to experience the tourism offering over the coming days to highlight the island of Ireland in China. The service is supported by the Irish Government’s market diversification strategy.
Tourism Ireland has established a strategic co-operative marketing partnership with China Eastern Airlines, running until October. The campaign builds awareness and stimulates demand for the new service through high-impact outdoor advertising, ads on WeChat Moments and targeted digital promotions.
Alice Mansergh, Chief Executive of Tourism Ireland, shared, “We are delighted to welcome the new China Eastern Airlines service from Shanghai to Dublin. As an island destination, convenient, competitive and direct access is critical to tourism growth, so this new flight represents a valuable opportunity to grow visitor numbers from China and the Asia-Pacific region.”
