Tourism Ireland brings four enterprises to promote Ireland at Global Travel Marketplace West in California

Four tourism companies joined Tourism Ireland at GTM West in Palm Springs, California
The event included one-to-one appointments with top-producing US travel advisors
Participating companies included EI Travel Group, Game of Thrones Studio Tour, Iveagh Garden Hotel and Teeling Whiskey Distillery
Tourism Ireland plans over 1,000 promotional opportunities for Irish SMEs in 2026
The programme targets €300m in business pipeline through 35,000 commercial meetings

Four tourism enterprises from Ireland joined Tourism Ireland in Palm Springs, California this week for the annual Global Travel Marketplace West (GTM West). The three-day event featured a programme of bespoke one-to-one appointments and networking sessions, enabling the participating Irish businesses to present their offerings to top-producing travel advisors from the United States. The attending companies included EI Travel Group, Game of Thrones Studio Tour, Iveagh Garden Hotel and Teeling Whiskey Distillery.

GTM West offers an opportunity for Tourism Ireland and its partners to connect with influential American travel professionals who have the potential to bring valuable tourists to Ireland. Alison Metcalfe, Tourism Ireland’s Head of North America, stated that the organisation’s presence at the event provided a platform to highlight the many attractions across the island of Ireland to American travel professionals. The event forms part of Tourism Ireland’s strategy to secure a greater share of US travel business for the island of Ireland in 2026 and beyond.

Tourism Ireland has committed to delivering over 1,000 promotional opportunities for tourism SMEs from across the island of Ireland in 2026, enabling 35,000 commercial meetings between local SMEs and overseas travel trade partners. The programme aims to generate a business pipeline of €300m through these commercial engagements. The United States remains a key source market for Irish tourism, and events such as GTM West help maintain Ireland’s visibility among American travel advisors.

Alison Metcalfe, Tourism Ireland’s Head of North America, shared: “Our presence at this year’s GTM West in California provided another excellent platform to highlight the many great things to see and do right around the island of Ireland to influential American travel professionals. Events like this provide a valuable opportunity for Tourism Ireland and our partners to connect and network with travel professionals who have the potential to bring valuable tourists to Ireland, helping to secure a greater share of their business for Ireland in 2026 and beyond.”