- AllClear analysed 52 interiors using eye-tracking technology with 150 participants
- Abbey Library of St Gall ranked first with score of 97.0 out of 100
- Dublin’s Trinity College ranked 16th with score of 78.9 out of 100
- European destinations claimed eight of the top 20 positions
- Metrics combined time to fixation, reach percentage, and viewing duration
AllClear Travel Insurance has revealed the world’s most beautiful interiors through a global eye-tracking study, with Dublin’s Trinity College ranking 16th with a score of 78.9 out of 100. The researchers analysed 52 architecturally renowned interiors from around the world, measuring three key metrics: the speed at which participants first focused on an image, the percentage of participants who noticed the interior at least once, and the average length of time participants spent looking at each image. These three metrics were combined using a weighted formula, with 65pc based on speed and reach and 35pc based on viewing duration.
The Abbey Library of St. Gall in Switzerland took first place with a score of 97.0 out of 100, capturing visitors’ attention in 1.36 seconds and holding it for an average of 2.41 seconds. India’s Mysore Palace followed in second place with a score of 86.1, drawing participants in for the longest average viewing time of any location at 2.55 seconds. Hungary’s Budapest Parliament completed the top three with a score of 85.7, holding participants’ attention for an average of 2.26 seconds. European destinations dominated the rankings, claiming eight spots across the top 20, with St. Paul’s Cathedral in London ranking sixth and the Reichstag Dome in Berlin fifth.
South America claimed three locations in the top 20, including the Real Gabinete Português de Leitura in Rio de Janeiro in eighth place, while three US destinations featured with the Beinecke Rare Book and Manuscript Library in New Haven (10th), the Metropolitan Opera House in New York (13th), and St. Patrick’s Cathedral in New York (19th). The Sydney Opera House in Australia ranked fourth with a score of 84.9, and the Blue Mosque in Istanbul placed seventh with a score of 80.3. The Egyptian Museum in Cairo and the Real Gabinete Português de Leitura completed the top ten with scores of 79.6 and 79.7 respectively.
Head of Communications Letitia Smith shared travellers often focus on building facades for their bucket lists, but for many buildings the interior makes the visit memorable, and several interiors require pre-booked slots or guided tours.
