- The Sell Riviera, Sail Riviera incentive runs from September 1 to September 30, 2026.
- Savings of up to €700 per person apply to selected 2027 holidays.
- The winner can choose from seven river cruises departing between December 2026 and December 2027.
- Agents enter by registering bookings via The Riviera Vault on Riviera Explorer.
- The campaign covers over 110 itineraries across 150 select departure dates.
Riviera Travel has launched a new agent incentive to coincide with the release of its 2027 campaign, offering agents the chance to win a river cruise for two from a selection of Festive and Discovery itineraries. The Sell Riviera, Sail Riviera incentive runs from September 1 to September 30, 2026, and gives one lucky agent the opportunity to win a Christmas Markets or Discovery river cruise for two, departing between December 2026 and December 2027. The incentive launches alongside Riviera’s wider 2027 promotion, which offers guests savings of up to €700 per person on selected 2027 holidays.
The winner can choose from seven river cruises, including three festive Christmas Markets sailings and four Discovery cruises, with departures available on selected dates between December 1, 2026 and December 31, 2027. Agents who book any Riviera Travel holiday between September 1 and September 30, 2026, can enter by registering their bookings via The Riviera Vault on Riviera Explorer, with each eligible booking counting as one entry into the prize draw. The 2027 promotion applies to new bookings made between September 1 and October 28, 2026, with savings already applied as a price reduction to the advertised online price across over 110 itineraries and 150 select departure dates.
Rather than focusing solely on product type, the campaign highlights seasonal reasons to travel, with a destination-led approach that helps agents match customers to the right holiday at the right time of year. The incentive forms part of Riviera Travel’s wider commitment to supporting and investing in the trade, with agents able to access training, sales tools, marketing resources, trade support and reward opportunities through Riviera Explorer. With MS George Eliot becoming the world’s first solo-exclusive river cruise ship and MS Riviera Alba sailing her first Mekong time in September, agents will have fresh product to take to market.
Amanda Docherty shared: “Riviera’s 2027 campaign gives agents a clear reason to start meaningful conversations with customers now, backed by one of our strongest product programmes to date and further supported by our Sell Riviera, Sail Riviera incentive.”
