Fáilte Ireland initiates Meitheal 2027 preparations

• Fáilte Ireland issued event management tenders for Meitheal 2027
• The event connects Irish tourism enterprises with international buyers
• Meitheal typically drives over 10,000 commercial appointments
• The showcase focuses on sustainability and regional tourism brands
• The event is organised in partnership with Tourism Ireland

Fáilte Ireland has initiated formal preparations for Meitheal 2027, issuing event management and operational procurement tenders for the flagship travel trade showcase. The core event connects hundreds of Irish tourism enterprises with global tour operators and international buyers. Organised by Fáilte Ireland in partnership with Tourism Ireland, Meitheal is the cornerstone of Ireland’s travel trade strategy. The massive two-day face-to-face trade fair brings hundreds of international tour operators and top travel buyers from over 20 countries directly to Irish tourism businesses.

The event typically drives over 10,000 commercial appointments, translating intoms of euros in future bookings across the country. While specific logistics for 2027 depend on the final event management contract, past editions have prominently used venues like the Gleneagle INEC Arena in Killarney. The upcoming showcase is expected to focus on sustainability and carbon reduction through eco-conscious logistics, inclusivity and accessibility implementing Fáilte Ireland’s Business Access Checklist, and regional brand showcases highlighting hands-on experiences aligned with regional tourism brands.

Meitheal provides Irish tourism providers with direct access to high-value international buyers who influence the travel decisions of hundreds of thousands of visitors. The event management and operational procurement tenders represent formal preparations for the 2027 edition, with the integration of newly developed saleable visitor experiences as a key focus area. The event supports regional economic development through connections between Irish providers and international markets.

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