- Heritage Express offers Dubai Beyond the Familiar experiences
- Central to proposition is Moving Majlis Heritage Trolley Bus
- Experiences led by Emirati Cultural Ambassadors
- Partnership with Sheikh Mohammed Centre for Cultural Understanding
- Portfolio includes Culture on Wheels and Story of Dubai
Heritage Express, a participant at Arabian Travel Market 2026, has used the opportune its to highlight its offers Dubai Beyond the Familiar experiences for travellers. Dubai needs little introduction to the Irish traveller with its hotels, beaches, shopping, dining, entertainment and architecture firmly established. The question Heritage Express addresses is how to help travellers understand Dubai once they have seen it.
Central to the proposition is the Heritage Trolley Bus known as the Moving Majlis. Inspired by the traditional Emirati majlis it is more than a means of transportation with the customised trolley becoming a mobile setting for conversation, storytelling and cultural exchange as visitors journey through Dubai’s historic heart. The portfolio includes Culture on Wheels, Emirati Hospitality Experience, Story of Dubai and Culture on Wheels: Al Shindagha Museum incorporating culturally significant areas including Al Fahidi, Dubai Creek, Al Shindagha and Jumeirah Mosque Majlis.
Heritage Express also works in partnership with the Sheikh Mohammed Centre for Cultural Understanding sharing a commitment to deeper cultural understanding through open dialogue and first-hand experiences. The proposition is not about replacing what already makes Dubai successful but about adding the human story behind it.
