- Ballyhoura launches Sustainability Stories Campaign
- Event took place at Charleville Park Hotel on 16 September 2026
- Campaign developed through REGEN BALLYHOURA network
- Ballyhoura Fáilte celebrates 40 years in 2026
- Campaign begins online on 24 September
Ballyhoura has launched its Sustainability Stories Campaign at Charleville Park Hotel on 16 September 2026, bringing together four decades of community-led tourism, a new generation of tourism businesses and an ambitious vision for the future. Developed through the REGEN BALLYHOURA Sustainability and Regenerative Tourism Network, the new digital storytelling campaign will shine a light on the people, places and businesses shaping a more sustainable and regenerative future for tourism across Ballyhoura. The event brought together people who have helped shape tourism in Ballyhoura over four decades with those now carrying that legacy forward.
At the heart of the campaign are the businesses and people who make up the REGEN BALLYHOURA network. Through a series of professionally produced short films released over the coming months, audiences will be taken behind the scenes to meet the entrepreneurs, families and communities at the heart of tourism in Ballyhoura. Under the theme Rooted in Place. Shaped by People. Shared Through Stories, the campaign explores ideas of place, belonging, stewardship and innovation.
The launch comes during a significant year for Ballyhoura tourism. In 2026 Ballyhoura Fáilte celebrates 40 years as a pioneering model of community tourism development. The Ballyhoura Walking Festival celebrates its 30th anniversary from 8 to 11 October 2026 while the Ballyhoura Mountain Bike Trails celebrate 20 years since the opening of the Republic of Ireland’s first purpose-built mountain bike trail network. The campaign will officially begin online on 24 September with the release of a campaign teaser across Visit Ballyhoura’s digital channels.
Margaret Atalla, Chair of Ballyhoura Fáilte, shared: “Today was a very special day for Ballyhoura Fáilte as we celebrate 40 years of tourism development. Ballyhoura Fáilte today stands on the shoulders of those who came before us. The Ballyhoura region has a long tradition of people giving their time, energy and commitment to building communities, developing tourism and creating opportunities. Perhaps that is why, 40 years later, we are still here and still looking forward. As a new generation of tourism providers emerges through the REGEN BALLYHOURA Network, we can see those same values of community, collaboration and care for place being carried forward. The future of Ballyhoura tourism is in very good hands.”
