- Just Eat introduced AI-powered WhatsApp ordering in England
- The service followed pilot programmes in Spain and the Netherlands
- Customers can order from more than 100,000 partners
- Payment is completed securely in the Just Eat app
- The service covers restaurants groceries pharmacies and retailers
Just Eat has introduced AI-powered ordering through WhatsApp in England. Customers can message requests receive recommendations and customise orders from more than 100,000 partners with final payment completed in the app.
The service builds on the company’s existing AI voice ordering technology. The feature followed 2026 pilot programmes in Spain and the Netherlands. The integration allows customers to manage the majority of the ordering process without leaving WhatsApp.
Customers can type conversational prompts to receive personalised suggestions. The built-in AI assistant interprets loosely phrased requests to offer specific recommendations. The service covers restaurant meals grocery stores pharmacies and retailers selling electronics and beauty products.
