- HBX Group launched Growth Accelerator, a self-service commercial toolkit
- The toolkit is available through HBX Group’s Partner Portal
- Growth Accelerator includes Visibility Campaigns, Incentive Booster and Market Groups
- The toolkit enables hotels to take targeted commercial action
- HBX Group operates a global B2B travel marketplace
HBX Group has revealed the launch of Growth Accelerator, a new self-service commercial toolkit designed to give hotel partners greater control over how they capture demand and drive growth across its global B2B travel marketplace. Available through HBX Group’s Partner Portal, Growth Accelerator brings together three complementary tools that enable hotels to take targeted commercial action according to their individual business objectives.
Growth Accelerator currently brings together three capabilities. Visibility Campaigns help hotels increase exposure in selected source markets, connecting properties with relevant travel buyers and supporting demand opportunities through targeted marketing activity. Incentive Booster enables hotels to activate targeted commercial incentives for selected periods, inventory and rate plans, helping improve competitiveness and drive incremental demand. Market Groups allow hotels to group countries and create market-specific offers, giving them greater flexibility to focus promotional strategies on priority source markets.
The launch reflects HBX Group’s continued focus on using technology, data and the reach of its global B2B travel marketplace to simplify how partners do business. By bringing multiple commercial levers together in one place, Growth Accelerator enables hotels to respond more dynamically to changing demand and make more targeted commercial decisions across HBX Group’s global network.
Xabier Zabala shared “Every hotel has unique commercial needs, and those needs change throughout the year. Growth Accelerator gives our hotel partners greater control over the activation of growth opportunities and how and when they act on those opportunities. Whether they want to increase visibility, drive bookings for specific periods or strengthen their position in particular source markets, they can now choose the approach that best fits their objectives and manage it directly through the Partner Portal.”
