AVEA conference to focus on storytelling for visitor attractions

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  • The AVEA conference takes place on 19 October at the National Gallery of Ireland
  • The theme is Beyond the Visit: Storytelling for Success in Visitor Attractions
  • The AVEA Strategy 2027 to 2031 will be launched
  • An evening event takes place at the Guinness Storehouse
  • The AVEA AGM takes place on 20 October at the Dublin Chamber of Commerce

The Association of Visitor Experiences and Attractions is hosting its 9th Annual Conference, Beyond the Visit: Storytelling for Success in Visitor Attractions, at the National Gallery of Ireland on Monday 19 October from 9.15am to 5.00pm, followed by an evening event at the Guinness Storehouse. The programme offers speakers, six member success stories sourced through an open call, and the launch of the new AVEA Strategy 2027 to 2031.

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The conference includes hospitality breaks in the Shaw Room, home to some of Ireland’s best-known works of art. Doors open for delegates at 9.15am with registration and refreshments before the conference begins at 10.00am. A bento box lunch is served in the Shaw Room at 12.30pm with an afternoon coffee break at 3.15pm. The conference closes at 5.00pm with guided transfers to the Guinness Storehouse provided by Do Dublin Hop-on Hop-off and Vintage Tea Trips.

The evening programme at the Guinness Storehouse includes welcome on arrival at 6.00pm, followed by a walk through its galleries up to the fourth floor. A food and experience showcase with networking takes place at 6.30pm, bringing together visitor experiences from AVEA members. The evening concludes at 9.00pm. The AVEA AGM takes place on Tuesday 20 October at the Council Room, Dublin Chamber of Commerce, with guest speaker Stephen Spencer.

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Catherine Flanagan shared the programme offers “inspiring speakers, six member success stories sourced through our open call, and the launch of the new AVEA Strategy 2027–2031.”

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