- VisitDenmark, Visit Finland and Visit Norway are sharing a stand at WTM London for the first time in nine years
- The collective brand is called The Nordics
- The stand hosts 44 travel partners from across the region
- Exhibitors include Finnair, Strawberry, Tivoli Gardens and Radisson Hotels
- WTM London 2026 takes place from 3 to 5 November at ExCeL London
VisitDenmark, Visit Finland and Visit Norway have reunited at WTM London 2026 under the collective The Nordics banner. The event takes place from 3 to 5 November 2026 at ExCeL London and marks the first time the three national tourism organisations have shared a pavilion space in nine years.
The collaborative space at Stand S4-520 hosts 44 travel partners spanning the region’s tourism sector. Exhibitors include destination management companies, hotel groups, transport providers and activity operators. Prominent brands scheduled to feature include Finnair, Strawberry, Tivoli Gardens and Radisson Hotels in Finland.
The pavilion promotes the Nordic region as a unified, diverse and year-round holiday destination. Market outreach emphasises the region’s collective appeal including nature, eco-friendly cities and local food culture while celebrating each country’s distinct cultural heritage.
