- Priceline has released its 2027 Where to Next? Travel Trends Report
- TripMaxxing describes travellers cutting costs in one area to upgrade another
- GLP VIP addresses travellers using GLP-1 medications
- Checkmark Chasing describes travellers pursuing checklist travel goals
- Top trending destinations include Birmingham in Alabama, Fes in Morocco, Innsbruck in Austria and Da Nang in Vietnam
Priceline has released its 2027 Where to Next? Travel Trends Report identifying eight key trends. The report reveals that 70pc of Americans choose a destination based on how far their money will stretch while 65pc have used savings from a deal to go big on travel upgrades.
The trends include TripMaxxing where nearly two-thirds of Americans cut costs in one area of a trip to upgrade another. GLP VIP addresses travellers using GLP-1 medications with 85pc reporting the medication changes how they vacation. Checkmark Chasing describes travellers pursuing checklist travel goals with 80pc interested in some type of checklist travel goal.
Top trending destinations for 2027 include Birmingham in Alabama, Fes in Morocco, Innsbruck in Austria and Da Nang in Vietnam. Domestic destinations include Block Island in Rhode Island, Beacon in New York, Snoqualmie in Washington and Bayfield in Wisconsin.
