- Virgin Atlantic launched NDC content for the England market on 15 October 2026.
- Travel agents can access NDC via direct connections or Travelfusion.
- Existing GDS EDIFACT channels remain available during transition.
- Further aggregator partnerships are planned for 2027.
- The platform will expand to include richer ancillary products and fare options.
Virgin Atlantic has launched New Distribution Capability content for the England market giving travel agents enhanced airline content and more flexible retailing options. The phased rollout began on 15 October with direct connections and aggregators starting with Travelfusion. Existing GDS channels using EDIFACT will remain available during the transition.
Travel agents can initially access NDC content via direct connections or through the airline’s first supported aggregator Travelfusion. Virgin Atlantic plans to add GDS aggregation later and diversify its aggregator partnerships throughout 2027. The airline will continue providing content through existing GDS EDIFACT channels for partners who are not ready to migrate.
The airline has emphasised a service-first approach assuring partners that comprehensive servicing capability and disruption handling are built into the platform from day one. Over time the platform will expand to include richer ancillary products, broader fare options and new retailing features. Trade partners can register for NDC API access via the VS NDC
